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Unitec combines business and creative industries

Aidan Lang, Director of the NBR New Zealand Opera.
Aidan Lang, Director of the NBR New Zealand Opera, is presenting a public lecture on the need for

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Aidan Lang, Director of the NBR New Zealand Opera, is presenting a public lecture on the need for business skills in the creative industries to mark Unitec becoming the first tertiary institution in NZ to create a faculty combining the two areas. 

Aidan Lang, Director of the NBR New Zealand Opera, is presenting a public lecture on the need for business skills in the creative industries to mark Unitec becoming the first tertiary institution in NZ to create a faculty combining the two areas. 

Unitec’s new Faculty of Creative Industries and Business links business, management and marketing courses with creative courses including performing and screen arts, design and visual arts, architecture and landscape architecture, and communication studies.

The Faculty, formed at the beginning of the academic year, is celebrating with a series of public lectures. The first “The Business of the Creative Industries – An Operatic Perspective” on June 25, by Impresario Lang. 

British-born Lang has 23 years experience in both artistic and management roles of opera.

In his lecture, Lang will explore the question of “what is the business of the creative industries exactly?” and will aim to help the audience understand how business skills are essential to the survival of the creative industries.

He will also play some famous business arias from his repertoire.

Impresario Lang will also explain what it takes to finance multi-million dollar opera productions. No longer can the arts rely on the largess of banks and foundations. Lang has found new ways of financing the NBR New Zealand Opera during the credit crunch.

Associate Professor Leon de Wet Fourie, the Executive Dean of Unitec’s Faculty of Creative Industries and Business says, “Traditionally business studies have been kept separate from creative studies in tertiary institutions.”

“Unitec’s two campuses in Mt Albert and Henderson are perfectly located to train people wanting to engage careers in businesses serving west Auckland’s booming film industry and other creative industries,” he says.

“These include the many small businesses and self employed contractors servicing top international film studios including production companies, actors, film trucking companies, caterers, costume and set designers,” says Fourie.

Aidan Lang, Director of the NBR New Zealand Opera presents a public lecture on ‘The Business of the Creative Industries – An Operatic Perspective’ at Unitec’s Red Lecture Theatre on Thursday, June 25 at 5.30pm.

Written by

Unitec

24 Jun 2009

Interests Unitec New Zealand Here we educate people for work, in work and through work with a comprehensive portfolio of programmes extending from certificates and diplomas through to degrees and doctorates, across a wide range of professional and vocational areas.