The Royal New Zealand Ballet  

• Join a leading, national arts organisation 
• Supportive, dynamic environment with opportunity to learn & grow 
• A genuine opportunity to influence our organisation with your ideas 

The Royal New Zealand Ballet is a company of dynamic dancers from diverse backgrounds and presents a repertoire of classic and contemporary works across Aotearoa New Zealand and internationally.    

This is a newly created senior position, working closely with the Executive Director. The incumbent will be part of the senior management team taking part in important decisions affecting the future direction of the RNZB. 

The Head of Audiences is responsible for managing the marketing operations for RNZB, providing leadership in public relations, brand and audience development strategy; increasing income from ticket sales; and ensuring the RNZB’s positioning and profile in New Zealand and overseas is maximised. The primary purpose of this role is to place audiences at the heart of our operations and ensure that their perspective is closely reflected in our work. 

Key Responsibilities 

• Lead the development of RNZB’s brand strategy across all touch points. 
• Develop and put in place targeted audience development strategies to incentivise and grow our audiences. 
• Provide leadership to the department, setting clear objectives and ensuring the work of the audiences team reflects both the company’s values and best practice in all aspects of communications. 
• Manage relationships with the RNZB’s key stakeholders; ensuring the best interests of the RNZB are served in line with strategy. 
• Manage financial targets and budget, regularly reporting to the Board. 
• Pro-actively grow RNZB’s digital footprint and potential revenue generating opportunities which will arise from this. 

About you 

• Educated to degree level or equivalent. 
• Minimum five years' experience in marketing, with experience managing and promoting well recognised brands, preferably in the arts/cultural sector. 
• Exceptional management and interpersonal skills with an ability to influence and negotiate effectively. 
• Understanding of selling tickets/products on a show-by- show basis, revenue management and audience growth and trends. 
• Ability to comprehensively navigate media relations. 
• Comprehensive knowledge of digital and technology tools and usage for audience growth, including social media and online platforms. 
• Demonstrable strategic ability with a target driven and audience-focused approach. 
• Experience reporting to Board level. 

Start date January 2026

For more information please visit RNZB | Careers. 

To apply, please email your CV and cover letter to recruitment@rnzb.org.nz