Having a succinct story for your business will not only get you business, but will help you make smarter decisions in your business, says Mark Robotham.
When it comes to pitching, your first meeting with Mr Big, you never know when you are going to be cut off. Don’t leave it to chance, get your important big WOW statements out first.
When you’re in those first time networking situations it’s great to have a list of conversation starters and topics that are linked back to you and your business.