"Destination Pioneer City" selected for Video Art Festival

Opportunity Cost Assessment

How do I assess an opportunity to see whether it is likely to generate results for me, before I commit a lot of time and resources to it?

Potential for Diversification

Where is my potential for diversification? How do I know which idea is best?

Why Diversify

Careers in the creative sector belong to one of the least adaptive of any career group because they tend to be a vocational choice and we tend to undertake these creative enterprises for life.

Make more baskets

If we are honest we will realise the key decisions about working with or buying our products are in other people’s hands, not our own, and those hands may let us go.

Build new pipelines

Pipelines bring resources from afar and ensure what you need tomorrow is already flowing towards you today. But pipelines have to be built. Here are some tips to build yours!

Where does the money go?

If you suddenly lose a major client or income stream the two immediate strategies are to ‘find more money’ and ‘reduce your costs’ while securing your business against future shocks.

German artist searches for novel couple to front art project

What could a promo girl and a retired man have to do with public art? Berlin-based artist Ines Tartl