Get yourself out there
In a world where everyone can get their message out for free, how do you stand out? You need to start with yourself, and this article by Simon Young will show you how.
Where to be online
In 2011, you don’t even need your own website to market yourself (but it can help). Where should you be on the social web, and, more importantly, why?
Your personal branding toolkit
Branding used to be the sole domain of businesses, celebrities and politicians. Now, it’s up to all of us to maintain our own brand image. Here are a few essentials for your branding toolkit.
Zai Jian (See you again)
It's time for Simon Young to bid The Big Idea farewell for now. But before he goes, he’s taken a brief look back at a year of ‘Right Brained Web’.
More Chinese lessons...
Sometimes it takes a trip to another part of the world to remember why you do what you do.
Time to get real
What does it mean to be real? Not just on a personal level, but for an organisation? Simon Young
Learning a new language
I'm learning mandarin, which is only for you if you're comfortable being faced with your absolute
What does a grown-up internet look like?
A lot of things happened in 1989. Tiananmen Square. The Berlin Wall. I started high school. And t
An economy based on sharing
A stray paragraph in Michael J Field's book Swimming with Sharks got Simon Young thinkin
How NOT to measure success
What can Murray Hewitt (of Flight of the Conchords) teach us about marketing, social media and co
Ragtag Leadership
For some, leadership is something we seek. For others, it's a necessity to achieve the vision we
Glorifying Customer Service
Is social media just a waste of organisations' time? Should marketers be doing better things with