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A new look for The Big Idea I Te Ariā Nui

Welcome to New Zealand’s home for creatives. We are proud as punch to launch our new look for The Big Idea website and brand.


The Big Idea is an online hub, providing you with daily news updates, the latest jobs and opportunitiesevents as well as ideas and inspiration from across the creative industries to help you create your own success. 

With over 50,000 members; 1.4 million page views, over 26,000 social media followers and 1.8 million email newsletters sent each year we are the largest, and the leading online resource for the arts in New Zealand and the most effective place to advertise opportunities.

We have grown with the community and just like our sector – we are growing still.  Our Mentoring in the Arts program is one of our latest initiatives to support emerging talent in every way we can.  

Our own “big idea” all those years ago was to provide a platform to promote knowledge sharing, networking and financial independence for professionals in the arts.

Our vibrant online channels include this website and membership portal; active FacebookInstagramTwitter and LinkedIn accounts and our regular e-newsletters.  

In reality, it is offline where much of the true value of the Big Idea can be found - in the jobs that are won, the events that are showcased, the imaginations grown, the ideas born, and the partnerships and connections that form through the opportunities we offer.  

We are grounded in collaborationinnovation and community and provide a place for passionate debate.

Spend some time looking through our site and you will see it is rich in content from contributors that generously share their hopes, opinions and their wisdom.

People can find tips, tools, talent, information and advice on how to grow their “big ideas” into viable careers, projects and businesses.

Arts and culture is a key ingredient, if not the key ingredient, in establishing a nation’s identity.

This is a place where we are able to celebrate the depth and diversity of New Zealand’s arts and creative enterprises which we are able to showcase to the world.

We are pleased to show you our new logo which includes the original name of our trust The Big Idea Te Ariā Nui.

Thousands of visits to the Big Idea from offshore can only help raise awareness of the strength of talent here, at home, in Aotearoa.

Waiho i te toipoto, kaua i te toiroa

Let us keep close together, not far apart


Thank you to our web development team at Sparks Interactive and our designer Mercedes Ackerman for pulling this off in the first month of the new year.


Written by

Chrissy Irvine

31 Jan 2019