Better by Design is a movement to build New Zealand's awareness of and expertise in design-led business.

Check out their website www.betterbydesign.org.nz

Their mission is to help New Zealand companies make world class design a bigger differentiator for their products and services in export markets.
They believe that no matter where you are in the world, design is increasingly the X-factor that takes a business from "also ran" to "market star". It's time for design to make more New Zealand companies into international stars.

On their site you can look at the design strategy behind top New Zealand brands including 42 Below, Orca, Forage Food, Icebreaker, and others.Better by Design is a movement to build New Zealand's awareness of and expertise in design-led business.

Check out their website www.betterbydesign.org.nz

Their mission is to help New Zealand companies make world class design a bigger differentiator for their products and services in export markets.
They believe that no matter where you are in the world, design is increasingly the X-factor that takes a business from "also ran" to "market star". It's time for design to make more New Zealand companies into international stars.

On their site you can look at the design strategy behind top New Zealand brands including 42 Below, Orca, Forage Food, Icebreaker, and others.Better by Design grew out of the Design Taskforce Strategy. It is a programme that takes the best of the design strategy and translates it into practical assistance to business, a web-based community and a major international design-led business conference. The conference, scheduled for 29-31 March 2005, will help New Zealand companies transform themselves into world-class design-led exporting businesses.

Better by Design is being overseen by an independent group of design-led business experts, the Better by Design Advisory Board, and the programme is administered by New Zealand Trade and Enterprise.