Building a Strong Brand: The ID Branding Framework
12 Mar 2012
More than just defining the nature and effect of brands, it's important to define the disciplines and elements needed to build and manage them effectively.
Written by
Arts Regional Trust
Today it's commonly accepted that strong brands accelerate business performance, with the power to lift companies, their products and services from obscurity or commodity status to positions of preeminence in their marketplaces.
Today it's commonly accepted that strong brands accelerate business performance, with the power to lift companies, their products and services from obscurity or commodity status to positions of preeminence in their marketplaces.
More than just defining the nature and effect of brands, however, it's important to define the disciplines and elements needed to build and manage them effectively.
Building a Strong Brand: The ID Branding Framework
By Dennis Hahn
Further Reading: On BRANDING
