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Craft2.0 Celebrates Creatives

29 Jun 2011
Craft2.0 returns with a celebration of the handmade and some soothing winter retail therapy.

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Craft2.0

Craft2.0 returns with a celebration of the handmade and some soothing winter retail therapy. Keep up to date with this season's stockists on the Craft2.0 blog but get ready for a fabulous day of shopping. There'll be jewellery, clothing, bags and accessories, stationery, linen and more.

Event organiser, Sue Tyler, is making a stand for what it truly means to buy handmade. Those who frequent the Craft 2.0 fairs know and love them for their carefully curated assortment of handmade goodness. They are a Mecca for style junkies, craft enthusiasts and fans of all things handmade and Sue handpicks her sellers accordingly, “It’s the commitment to New Zealand-created, independent design which sets Craft 2.0 apart,” she says.

The whole ‘handmade’ issue can be a contentious one but Sue goes by what she refers to as the “75/25 rule” when she selects crafters to sell at her Craft 2.0 fairs.

I know not everything is going to be 100% made by the person who is selling it, but I am looking for something that is at least 75% their creation. For example, I make a range of pendants which I design on my computer and have laser cut in New Zealand. I then add component parts which I have sourced from overseas. So the idea begins with me – it’s 75% my creation and it’s the pendant, not the chain, which is the focus. What isn’t OK for Craft 2.0 is when someone buys something wholesale and then adds a component part to it, like a ring base or a brooch back. In this situation they are an amazing shopper with really good taste, but it’s really only 25% their creation," says Sue.

People coming to Craft 2.0 expect to buy fabulous things which are handmade in New Zealand by independent designers and that’s what we deliver.”

Craft2.0 - Look, Love, Shop

Sat 2 July | 10am - 3pm | Free

Craft2.0 returns with a celebration of the handmade and Indie Design.

Media is invited to view the fair early from 9.30am please rsvp to sue tyler sue@craft2.org

Become a Friend of Craft2.0 for early entry and other crafty treats.

 

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