[...Imagine Eminem's "Lose Yourself" playing in the background...]

Look, if you had one shot…

One opportunity to seize everything you ever wanted…

One moment…

Would you capture it…

[...Imagine Eminem's "Lose Yourself" playing in the background...]

Look, if you had one shot…

One opportunity to seize everything you ever wanted…

One moment…

Would you capture it…

Or just let it slip away?

Yo, his Palm Treo is sweaty, knees weak, arms are heavy…

There’s Starbucks on his business coat, it’s a spilled Tazoberry…

He’s nervous, but on the surface he looks calm and ready…

To drop an Elevator Pitch, but he keeps on forgetting…

Alright, maybe dropping an elevator pitch isn’t that extreme, yet it’s an important business tool for any entrepreneur to have. According to Wikipedia, an elevator pitch is a brief overview of an idea for a product, service, or project. The pitch is so called because it can be delivered in the time span of an elevator ride (say, thirty seconds).

When I was first asked to write an elevator pitch, the first thing that came to my mind was,

Why is an elevator pitch so important? I’m bootstrapping my business – I don’t need any funding so why should I even care about an elevator pitch?

Well, I later came to find out that the process of formulating an elevator pitch brings to light many basic things that an entrepreneur must consider about their business. Even if you’re not looking for funding, an elevator pitch can help you figure out what’s at the core of your business.

Read more here