Enchant the brand
12 Mar 2012
The key to a more coherent branding strategy could lie in a clear-eyed view of the brand ‘personality’ of an arts company.
Written by
Arts Regional Trust
Arts Marketing expert, Dr Peter Steidl says the key to a more coherent branding strategy could lie in a clear-eyed view of the brand ‘personality’ of an arts company. To illustrate the point, he draws on Carl Jung’s personality archetypes.
Arts Marketing expert, Dr Peter Steidl says the key to a more coherent branding strategy could lie in a clear-eyed view of the brand ‘personality’ of an arts company. To illustrate the point, he draws on Carl Jung’s personality archetypes.
Enchant the brand: a Jungian approach to arts branding.
Viviane Stappmanns
2011 Australia Council for the Arts
Further Reading: On BRANDING
