Designer: Lyndon Sharma
Based: Auckland

Moneyshot first became world famous in New Zealand for the tongue-in-cheek prints that originally adorned their t-shirts. Now, in its 8th year, Moneyshot is way ahead of its game and producing a complete collection of stylish garments embodying the underground street culture. Its constant regeneration sees the young counter culture at large and the urban man all gravitating towards the brand, well known for its quality, style and authenticity. Designer: Lyndon Sharma
Based: Auckland

Moneyshot first became world famous in New Zealand for the tongue-in-cheek prints that originally adorned their t-shirts. Now, in its 8th year, Moneyshot is way ahead of its game and producing a complete collection of stylish garments embodying the underground street culture. Its constant regeneration sees the young counter culture at large and the urban man all gravitating towards the brand, well known for its quality, style and authenticity.The more recent collections reveal inspiration from rock music to electro and graffiti culture and offer a wide range of garments that reflect the wearer's personal style.

Moneyshot works closely with the country's most groundbreaking artists to help define the brands unique identity and attitude and Lyndon Shamra joined forces with them in February 2007. With a strong history in garment production for menswear he began to grow the brand further in New Zealand and internationally as the creative director. Moneyshot has come a long way since we have picked it up and reintroduced it to the market as a full range streetwear label," says Sharma. "It's exciting watching your thoughts evolving into reality - and there is no bigger buzz than seeing people love the brand and the culture it creates," he says.

Photo by Michael Ng/Air New Zealand Fashion Week 2008

21/09/08