Designer: Sera Lilly
Based: Auckland

With her constant sketching and experimentation with fabric and clothes from a young age, it came as no surprise to family and friends that Sera was named one of the rising stars in New Zealand fashion by Fashion Quarterly.Designer: Sera Lilly
Based: Auckland

With her constant sketching and experimentation with fabric and clothes from a young age, it came as no surprise to family and friends that Sera was named one of the rising stars in New Zealand fashion by Fashion Quarterly.She has worked her way up through the ranks, first winning the ASB Glam Slam Young Designer Award in 2005, beating 12 other finalists and winning $3000 which she used to start her label. She then gained a Highly Commended in the Zambesi Young Designer Awards for 2005, and then reached the group of 10 finalists in the 2006 Deutz Fashion Design Ambassador Awards. Sera has a Diploma of Fashion Design from Auckland University of Technology.

In April last year, Sera opened her first store in Ponsonby Road in Auckland. With her eye for detail and great fabric selection as well as her commitment to design and produce quality and stylish and wearable feminine clothes, Sera has successfully developed her business and gained a loyal following from women of all ages.

Inspiration for Sera Lilly's designs truly reflect her love of fabric and her desire for feminine clothes that flatter the female body, and perhaps more importantly, are wearable.

Her design philosophy includes a commitment to excellent cut and fit as well as a high quality finish to each garment. Although a strong observer of current fashion trends, a Sera Lilly design is not simply driven by these trends, it is a reflection of her interpretation and desire to create her own unique place within the fashion industry.

Photo by Michael Ng/Air New Zealand Fashion Week 2008

21/09/08