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NZ Film academic Dr Gabriel Reid offers an insight into what has been an extraordinary year for the industry, particularly here in Aotearoa.

Rampaging dinosaurs and James Bond aren’t halted easily, but COVID-19 managed that feat.

In October, shooting of Jurassic World: Dominion was forced to pause due to on-set tests returning positive for COVID. And, evidently, 2020 is no time for No Time to Die. Release of this title, the 25th in the 007 franchise has been pushed back to April 2021. There’s even been talk of it going the way of Disney’s Mulan and debuting on a streaming platform. 

The global pandemic has dealt a body blow to the global theatrical exhibition industry, already on the ropes after years of audiences or “content consumers” getting their fix from streamers. Streaming platforms and broadcast networks aren’t immune to the vicissitudes wrought by a pandemic. They too rely on a steady supply of fresh content to service existing subscribers/consumers and entice new ones. Given that it often requires the assembly of hundreds of people working in close quarters, screen production has been testing producers as never before.

Business is booming

6,504 miles south of Hollywood, a very different picture has emerged. Identified by business leaders in a Bloomberg Media survey as the country that has had the best response to the coronavirus pandemic, New Zealand is at present home to a thriving screen production sector. Shooting alongside numerous local productions are such notable US titles as Netflix’s Sweet Tooth and Cowboy BeBop, James Cameron’s Avatar sequels and Amazon Prime’s The Lord of the Rings series. With a budget north of a billion dollars, Rings will be the most expensive series ever filmed.

This sector is, according to NZ Film Commission CEO Annabelle Sheehan, tracking toward a year of peak production. How has this been achieved?  

On the set of Mulan.

The government's implementation of a nationwide lockdown in March came with support and faith in medical and scientific experts. Testing for COVID-19 was widespread and, for once, the relative isolation of our South Pacific island nation proved advantageous. Quarantine was mandated for all visitors entering the country. The government actioned a wage subsidy for businesses and self-employed contractors (i.e. many screen industry workers). In a further effort to boost activity, it committed additional funds to local screen production. Despite some hiccups at the border and some subsequent outbreaks, we might as a nation take some pride in how we’ve met this challenge, head-on. 

The screen industry's responded with remarkable cohesion. Two significant pan-industry projects had recently drawn together guilds, unions and stakeholders: consultation over a somewhat controversial piece of labour relations legislation, known colloquially as “The Hobbit Law,” and preparation of a document describing the potential for industrial growth; the Screen Sector Strategy 2030. 

In short, COVID-19 hit at a time when constructive dialogue was occurring within the field. 

Filming on the set of The Dead Lands.

Four initiatives proved vital: 

1) A Screen Sector COVID-19 Action Group was established, ensuring government messages and guidelines were articulated with maximum clarity. This body served as a conduit for industry-specific information (i.e. financial support for businesses and individuals). Says Action Group chair Felicity Letcher, “We knew that there was going to be a content demand at the tail end of COVID and we wanted New Zealand to be able to be a part of that. We had a really great pipeline of work and we could see the potential of that was even stronger”. 

2) Led by ScreenSafe, guilds and unions produced the world’s first government-endorsed health and safety guidelines to facilitate ongoing production in the COVID-19 era. Templates were made available for producers to download. 

3) Armed with data from producers, the Film Commission communicated with government to seek “smart border entry”. It was demonstrated that, by allowing a relatively small number of international crew members into the country, hundreds of millions of dollars of production expenditure would flow into the economy. This case was made for both large scale international projects and smaller-scale domestic films. 

4) With shooting halted indefinitely, it was recognised that the mental health of screen professionals could be at risk. Vista Foundation (a local company specialising in globally-licensed ticketing software) forged an alliance with Home & Family Counselling to sponsor free access to mental health services for all screen industry workers.

Production is occurring in various global locations, albeit under onerous health and safety protocols. And, eventually, inevitably, there will be a return to some kind of normalcy. Granted, New Zealand benefited from having manageable borders and a relatively small population. And yet, the greatest advantage NZ enjoyed may have come in the form of responsible and responsive leadership. 

The screen industry itself, a sometimes fractious place of competing interests, managed in this instance to perceive opportunity in trying times. Determined to snatch victory from the jaws of defeat, it moved nimbly and worked collectively. Now, seen in the industry as a COVID safe haven, New Zealand is home to a booming screen sector with no shortage of “Action!” 

Dr Gabriel Reid holds a PhD in Film Studies from the University of Auckland and has extensive screen production experience. He sits on the board of Film Auckland (FAI) and is vice-president the Directors and Editors Guild (DEGNZ).