Mark Pennington - Disruptive Design from NZ
10 Feb 2014
Mark Pennington, Principal at markpenningtondesign, has spent 40 years working in design.
Mark Pennington, Principal at markpenningtondesign, has spent 40 years working in design. Mark considers global megatrends to be of major significance, believing there is a responsibility and opportunity for businesses to respond through informed and worthy, designed outcomes.
Here he takes us on a journey of New Zealand design.
Mark discusses:
- The importance of not falling in love with the solution, but falling in love with the problem.
- Developing design capability within your business.
- Getting your belief and sense of purpose right.
- Rapid prototyping.
- The importance of empathy and walking in your customers shoes.
- His award-winning work with Formway Furniture
Presentation at New Zealand Trade and Enterprise’s sixth Better by Design CEO Summit 2013.