Art In Structure has Charity Auction for Winning Steel Sculptures
Digital innovation meets and augments Kiwi artistic passion in the Art In Structure charity auction for Ronald McDonald House. The culmination of over a year’s work, the winning steel sculptures will be on display at James & Cheryl Wright’s Art Industry in Clevedon from 23rd March until 9th April. The auction will run at the same time on TradeMe, with all proceeds being donated to Ronald McDonald House Charities.
The two winning sculptures were part of the Art In Structure competition last May, where twelve finalists had their designs transformed by Fletcher’s Digital Innovation Lab into augmented reality models. These interactive displays were hosted at Auckland’s Wynyard Quarter, and judging the winners was put to the public. They did not disappoint, and a massive turnout meant the competition was heated. The winning designs, Becca and Ben Bolscher’s “Floral Fusion” and Rose Petterson’s “Divine Star”, have finally been crafted into remarkable steel sculptures which are each a unique encounter in themselves.
On Sunday 26th March, Sunday 2nd and 9th April, visitors at Art Industry Clevedon will also be able to view the original Augmented Reality models of the winning and runner up entries.
Neil Watson, Head of Marketing for Fletcher Steel has said it was a rewarding experience for everyone at Fletcher involved in supporting Art In Structure for its inaugural event.
“The technology used to display the finalists gave a dimension to the public judging event that really captured people’s imagination on the day. Since then, we have been working hard to have the two winning pieces fabricated and they look simply stunning!” Neil and Art in Structure have high hopes to raise a substantial donation for Ronald McDonald House Charities, “to support the very special people there who inspire us and our imaginations with the work they do 365 days a year.”
Contact: Neil Watson – Head of Marketing, Fletcher Steel
0274 355 969