The Hobbit: An Unexpected Journey world premiere visitor research
21 Feb 2013
In the build-up to the world premiere of The Hobbit: An Unexpected Journey on 28 November Wellington City Council delivered a number of events.
Written by
The Big Idea Editor
In the build-up to the world premiere of The Hobbit: An Unexpected Journey on 28 November Wellington City Council delivered a number of events.
Results indicate that the world premiere of The Hobbit: An Unexpected Journey had a positive impact on the Wellington region:
- The premiere attracted Wellington residents and visitors from New Zealand and overseas
- Attendees were very satisfied with their experience overall
- Direct economic contribution of $12 million to the region
The Hobbit: An Unexpected Journey World Premiere Visitor Research [PDF 538.78 KB]
Source: Wellington City Council