Visual Literacy is a term coined way back in the 60’s, and has become more and more relevant. I first thought about visual literacy when my daughter asked me what makes a good photograph.

This question was preceeded by ‘how do you take a good photo?

Good questions. I was lucky enough to attend art college, where we were taught the elements and principles of design. A set of rules that help towards visual literacy, and are equally relevant to Photography. Point, the first element, becomes ‘focal point’ in photography, and so on.

When students at BYOL’s photography course that I teach ask me what makes a good photo, I tell them it’s like inviting someone around for a meal. You make them feel special by making an effort - setting the table, adjusting the lighting, putting music on etc. You could say ‘designing’ the table.

In the same way, we ‘invite’ the eye to enter our photograph, and if there is ‘design’ or in photography the term is ‘composition’, the beholder will be more likely to enter or engage with the imagery.

A photo without composition is the equivilant of a pile of cutlery in the middle of the table, and that the meal is in the oven - help yourself.

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Author: Pip Payne is a trainer at Bring Your Own Laptop. If you'd like to learn more about photography join our introductory photography class in Auckland & Wellington.