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Creative Development Opportunity – Audience Development Specialist

Job details

Creative Waikato Toi Waikato
10 Sep 2021
Work type
Fixed Term
Work classification
Community & Access Arts, Culture & Heritage, Toi Maori


Creative Waikato is the arts development organisation for the Waikato Region. We’re a high performing team who continue to achieve great things for the arts. We are navigators who lead the elevation of creativity in our region and collaborate to provide opportunities for cultural well-being.

We’re looking for a Audience Development specialist to join our team. You will work autonomously and as a part of our team, supporting creative people and arts groups with information, training, and development. This role is about building the capability within the Waikato from the perspective of Audience Development. Audience Development broadly defined as activity aimed at making the arts widely accessible. There can be several levels of audience development, for example:

  • Increasing audiences - attracting more people with the same profile as the current audience.
  • Deepening the relationship with the audiences - adding value to the audience experience by helping and encouraging an audience to explore related (and non-related) art forms.
  • Diversifying audiences - attracting people with a different profile to the current audiences, including people who have had no previous contact with the arts.

The person in this role will be working to build regional knowledge on what ‘audience development’ means and involves, and how it can be implemented at different scales throughout the Waikato.


Audience Development Specialist


To support and strengthen the creative sector in the greater Waikato region with a focus on audience development

Key relationships

Internal:     CEO, Team Manager, Creative Waikato staff, Board

External:   Arts organisations, emerging and developing individuals in the arts sector, local arts champions, key stakeholders, established and professional individuals in the arts, community organisations, arts facilitators working with communities, facilities serving the creative sector (galleries, theatres etc).

Key Responsibilities


  • Identify areas of capability development and deliver resources and support accordingly
  • Walk-in meetings with artists and art groups
  • Be knowledgeable of the sector and its needs/obstacles/strengths
  • Provide advice to artists and organisations around best practice
  • Lead and deliver Creative Waikato (CW) sector capability building projects in Audience Development
  • Help design projects (in collaboration with the CW team and sometimes other stakeholders)
  • Plan projects through to completion
  • Communicate regularly with the CW team and any other relevant stakeholders to ensure great outcomes
  • Deliver workshops and facilitate group sessions


  • Be a go-to for information about creativity in the region. Be a connector and conduit – information gatherer and sharer. Not always have all the answers, but always ready to listen, connect and support.
  • Be present and accessible to the arts sector as a whole


  • Ensure the stories of arts excellence, growth and success are captured, documented and re-told though our marketing channels and mainstream media.
  • Be a strong advocate for arts development in the Waikato


  • Work with the rest of the team on group projects or priorities as required. Have a collective and supportive approach to our challenges and successes
  • Share knowledge and insights with the team as needed.

Key requirements:

  • Experience in Audience Development for the Arts Sector
  • Experience in communications/marketing
  • Experience in arts, creative and culture-related areas
  • Ability to develop connections to arts communities in the Waikato
  • Project management, time management and strong organisational skills
  • Facilitation and training/teaching experience
  • Ability to work with a high amount of autonomy and initiative (while also being able to ask for help)
  • Comfortable working independently or as part of a team
  • Excellent communication skills and people skills
  • A love of the arts and willingness to be active in the community
  • Current drivers' license

Preferably, the ideal candidate will also have:

  • Existing connections to arts communities in the Waikato
  • An active arts practice
  • Community development experience
  • An established knowledge of a range of artforms, including Toi Māori
How to apply

Complete the Online Application Form

Written by

Joy - Operations, The Big Idea

27 Aug 2021