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Marketing and Communications Coordinator

Job details

BATS Theatre
28 Feb 2022
Work type
Full time employment
Work classification
Management & Admin, Marketing & Media, Performing Arts


BATS Theatre, an iconic Wellington arts institution, is looking for a keen Marketing and Communications Coordinator.

In this newly created role you will work closely with our current Marketing and Communications manager to execute BATS’ Marketing and Communications strategy.

This is an ideal role for someone looking to up-skill in marketing and communications, a new graduate or someone looking to change careers.



The position of Marketing and Communications Coordinator is a full time, 35-40 hour a week role. 

Working closely with the Marketing and Communications Manager the main focus of this role will be to execute the BATS marketing and the marketing of the co-ops (who present shows at BATS) as effectively as possible. You will also assist in keeping our website up-to-date and generating new ideas in the marketing and communications department.



  • Marketing
  • Communications
  • Relationship management
  • Working with database
  • Website CMS management
  • Excellent communication skills
  • A passion for New Zealand theatre
  • Ability to work as part of a small team
  • Basic knowledge of theatre production
  • Experience in arts marketing an asset
  • An understanding of the BATS philosophy
  • Graphic design skills
  • Graphic design software


Marketing and Communications 

  • Work with the core team on strategic development
  • Develop, maintain and execute the BATS Marketing Plan alongside M & C Manager
  • Develop, maintain and execute the BATS Social Media Plan alongside M & C Manager
  • Develop, maintain and execute the BATS Audience Relationship Strategy
  • Maintain and update the BATS website
  • Work with the Chief Executive and Marketing and Communications Manager on BATS’ marketing
  • Provide sign off of posters, flyers and other collateral by BATS’s artists and ensure it meets brand guidelines.
  • Support promotion of seasonal submission opportunities
  • Develop and maintain marketing strategies to meet the objectives of BATS alongside M & C Manager
  • Evaluate customer research, the theatre ecology, and implement marketing plan alterations as needed
  • Assist with all marketing, advertising and promotional activities undertaken by staff
  • Deliver all marketing activity within the agreed budget
  • Write and send BATSmail and other EDMs alongside M & C Manager


Audience Development

  • Execute Audience Relationship Strategy as set out by the Chief Executive and the Marketing and Communications Manager
  • Surveying - Collecting data from audiences through various methods
  • Pulling key insights from reports to assist in future audience outreach


Additional Duties

The Marketing and Communications Coordinator is responsible, alongside all BATS Theatre Staff, for keeping an organised and tidy venue, whenever possible. This includes, but is not limited to, organisation of the BATS Theatre Office, Kitchen spaces and theatre spaces.

How to apply

Email your cover letter and CV to our Marketing and Communication Manager, Stevie, at by end of day, Monday 28 Feb 2022

Written by

BATS Theatre

17 Feb 2022

Interests Inspiring people, new ideas, innovation and exciting performance - nurturing the lifeblood of theatre practice in Aotearoa New Zealand since 1989!