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Digital Marketing Specialist | Auckland Art Gallery Toi o Tāmaki

Job details

Auckland Council
22 May 2022
Work type
Full time employment
Work classification
Digital & Technology, Marketing & Media


Auckland Art Gallery Toi o Tāmaki is New Zealand’s largest visual arts experience and the country’s leading public art gallery. Established in 1888, the Gallery holds a preeminent collection of New Zealand art and a significant collection of international art, and presents a dynamic programme of temporary exhibitions, public engagement and outreach activities.


To engage, inspire and inform our audiences, we’re looking for a talented digital marketer to shape and grow the content and function our digital channels, including our website, EDMs and social media. Through organic reach and paid activity, through content marketing, online community management and the delivery of user-focused digital messages, our Digital Marketing Specialist takes the Gallery to the world. 


He angitūtanga: The opportunity 

You will be responsible for strategically managing the Gallery’s digital communications channels, including its websites, enewsletters and social media. You will undertake paid and unpaid digital marketing activities, develop unique and engaging content for the Gallery's website, and analyse and report on user behaviour to deliver insights and improvements.


The strategic development of our social media presence will form a vital part of your role, as you’ll grow an engaged audience across multiple channels, creating enticing content and leading the implementation of new initiatives.


You’ll also lead paid digital advertising campaigns, as well as managing the content and distribution of the Gallery's suite of regular EDMs. 


He kōrero mōu: About you 

Our ideal candidate will have a minimum of five years’ digital marketing experience, accompanied by higher education/study. You will have experience in using web CMS, in employing scheduling and analytics tools for social media, in building and distributing EDMs via platforms such as ActiveCampaign, and in managing paid digital marketing activities. You’ll also have the desire to continuously improve the Gallery’s online footprint, using new techniques and ideas. 


Ngā āhuatanga kei a mātou: What we offer

This is a diverse position where you get to lead the Gallery’s digital marketing initiatives and leave your mark on our online presence.  You will work across all aspects of Gallery life and gain a unique insight to the world of art, artists, culture and creativity.


This position is permanent, full-time, working 40 hours a week, Monday to Friday. On occasion, there may be the need to work outside of standard hours 


For further information on Auckland Art Gallery Toi o Tāmaki, please visit our website:


How to Apply:

Please apply online and provide a Curriculum Vitae, along with a cover letter telling us why you’re interested in this opportunity.

Applications close Sunday 22 May 2022.


Auckland Unlimited, a CCO of Auckland Council is an equal opportunity employer (EOE) and we are committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at the time of application to assist you through the recruitment process. 

Written by

Frances Sheriff Neonlogic Agency

10 May 2022