Digital Communications and Marketing Coordinator

This role is responsible for the digital communications and marketing of NZIFF 2022 including loading and maintaining the NZIFF website and delivering an optimal experience for users of the NZIFF website, coordinating material for NZIFF online communications including EDMs and daily reminder emails during the festival period, and managing NZIFF’s social media channels for the period of the contract.

REQUIRED SKILLS AND EXPERIENCE / NGĀ PUKENGA

• Extensive experience using a complex Content Management System (NZIFF’s CMS is bespoke and built on the Supermodel platform)
• Demonstrated understanding of user experience of websites
• Knowledge of web traffic metrics
• Advanced experience and understanding of social media platforms, in particular Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Advanced experience in managing social media advertising campaigns including Facebook, Instagram and Google advertising.
• Advanced experience in creating effective social media ads.
• Experience creating and delivering social media plans to meet the objectives of the organisation
• Experience in monitoring and reporting social media analytics
  Computer Literacy: Advanced skills using CMS platforms, Advanced skills using Mailchimp, Facebook Business Manager and other social media platforms, Intermediate skills using Adobe Photoshop or Canva, video editing software (Adobe Premiere Pro preferred), Microsoft Word, Microsoft Excel, Microsoft Outlook and experience using project management, scheduling or CRM software/platforms. HTML coding experience an advantage.
• Demonstrated copywriting skills for both formal and informal online communication
• Highly effective verbal and interpersonal communication skills
• Effective research skills
• Highly organised with attention to detail
• Experience working autonomously and as part of a team
• Able to work effectively under pressure
• Positive and outgoing attitude
• A strong interest in, and knowledge of, film industry and culture is an advantage 

  KEY RESPONSIBILITIES / NGĀ TAKOHANGA

  WEBSITE

• Managing the loading of the NZIFF website using the bespoke Content Management System for the 2022 festival (includes, but not limited to, film information, ticketing information, venue information, news items, tour guides, photo galleries, screening schedules, downloadable programme catalogues, advertisements, sponsor logos)
• Ensuring the website is checked in advance of going live
• Liaising with external ticketing agencies and venues to ensure the smooth integration of the website and ticketing platform(s)
• Ongoing monitoring of web traffic, performance and capacity including identifying/preventing and resolving issues
• Editing copy supplied by other members of the Promotions Team for use on website
• Work closely with website developers to ensure development work is delivered on deadline and that the website meets the technical and functional requirements
• Manage and report on website visitation
• Ensure the website is kept updated and vibrant to encourage repeat visitation 

  SOCIAL MEDIA

• Monitor and maintain NZIFF’s social media accounts (Facebook, Twitter, Instagram, YouTube and LinkedIn)
• Establish systems for Promotions Team members to effectively provide content for use on social media
• In conjunction with the Head of Communications and Marketing, develop social media content calendar which includes overall marketing plan objectives, sponsor and partnership obligations and paid social media activity
• Deliver social media plan effectively ensuring information is accurate, relevant and interesting and grows engagement with NZIFF’s social media platforms
• In consultation with the Head of Communications and Marketing, and other NZIFF staff as required, respond to social media queries/comments

  DIRECT MARKETING

• In consultation with the Head of Communications and Marketing, develop EDM schedule
• Manage NZIFF’s e-newsletter distribution and subscriber database
• Write copy for e-newsletters
• Schedule daily e-newsletter updates with programme session times for the duration of NZIFF in each town/city

  EVENTS/Q&AS

• Manage the editing of recorded Q&As / masterclasses for use on social media and uploading to YouTube and Anchor

  OTHER

• Assist with proofing of schedules and publications
• Play an active role as part of the Promotions Team in responding to general enquiries

TERM OF EMPLOYMENT

This is a fixed term contract position for the period of 13 June – 7 August with a possible extension to 19 August 2022, based in either Wellington or Auckland. There is flexibility to enable the successful applicant to start earlier and work the first 4 weeks on a part time basis (20 hours per week) and remote working may be possible.