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Publicist (part time or full time)

Auckland Theatre Company

Job details

Auckland Theatre Company
30 Sep 2022
Work type
Full time employment, Part time employment
Work classification
Performing Arts


Auckland Theatre Company is looking for an experienced public relations expert who will bring their skills, passion and drive to evolving a world-class offering and growing opportunities for creative talent in Aotearoa’s media landscape.

The publicist for Auckland Theatre Company will plan, lead and implement publicity and PR campaigns that assist in achieving Auckland Theatre Company’s sales targets, as well as raising the profile of the Company’s associated activities including community programs, artist and art form development, general advocacy, and the Company’s corporate profile.

Reporting into the Marketing Director this role is a member of a marketing team of eight. This is an exciting and rare opportunity for a publicist, media or arts professional to join a positive, inclusive and results driven environment and to work with artistic talent and creative story makers.

Strong interpersonal, communication and influencing skills are essential in order to build relationships and creatively collaborate with media, artists, creatives, the broader company, and arts industry colleagues.

You will need to be able to keep your cool under pressure. This is a hands-on role and you must be able to prioritise and plan your workload in an environment where there are many competing ideas, campaigns and deadlines.

Flexibility is on offer for this position. Depending on the candidate and your experience, this role can be part time (minimum 25 hours per week) or full time with flexible workdays and partially remote. This position is ‘based’ in our Mt Eden/Balmoral offices and our theatre is the ASB Waterfront Theatre in Wynyard Quarter.



Press & Media Management

  • Lead the media strategy - develop and implement public relations campaigns for each show season, Auckland Theatre Company as an institution, as well as its artistic, education, and development programs.
  • Draft and distribute media releases.
  • Liaise and build relationships with traditional and non-traditional media, pitching unique stories, coordinating interviews and site visits, and securing press coverage across various media channels, including digital, print, television, radio, etc.
  • Invite key press to attend opening night and review productions, provide reviewers with production photos and information day of opening, meet & greet press on opening night, assist opening night photographer.


Stakeholder Management

  • Build and maintain excellent working relationships with journalists, critics, editors, commentators and others across all media.
  • Build and maintain excellent working relationships with casts, creatives and co-producers.


Media Administration

  • Keep abreast of current media trends and key journalist/editor movements in general and industry publications.
  • Build and manage media lists for Auckland Theatre Company
  • Maintain media coverage records and manage distribution of press clippings and other coverage to company and co-producers.



A high level of professionalism is required in this role. A primary responsibility to Auckland Theatre Company and its artistic endeavours is essential. This includes but is not limited to:

  • have knowledge of, or a willingness to develop knowledge of, Te Ao Māori/the Māori world view, tikanga Māori/protocols and customs, te reo Māori/Māori language and Te Tiriti o Waitangi/Treaty of Waitangi.
  • maintaining a productive and effective working relationship with all colleagues to promote a cooperative, inclusive and harmonious working environment in order to facilitate positive employee morale, productivity, and continued improvement;
  • dealing with suppliers, contractors, creative staff and actors in a professional and courteous manner at all times; and
  • A commitment to learn, grow and faithfully implement inclusive work practices and cultural change to create an open and welcoming workplace for all New Zealanders.



  • Excellent writing and editorial skills essential.
  • Familiarity with, entertainment, theatre and/or arts and culture strongly preferred.
  • Good working knowledge of Microsoft Excel, Outlook, Powerpoint, Teams and Word applications.
  • At least 5 years of work experience in a communications or media relations department.
  • Valid full drivers license and car to attend and assist talent where needed with media opportunities. Expenses reimbursed.
  • Tertiary qualification in communications, public relations or writing desirable.


About Auckland Theatre Company

Established in 1992, Auckland Theatre Company is one of the largest professional theatre companies in Aotearoa. We present a season of mainstage plays each year, created and performed by some of Aotearoa’s leading artists. In addition to our Tāmaki Makaurau seasons, we tour nationally with our mainstage productions, provide literary and development opportunities for up-and-coming talent and creative learning programmes for schools.

After 28 years and nearly 200 productions, ATC is continually evolving what it means to be one of Aotearoa’s premier entertainment and cultural organisations. In 2016 we built our own $36 million state-of-the-art, five-Green Star-rated theatre in the Wynyard Quarter – the ASB Waterfront Theatre.

Now, we are about to embark on a digital transformation, taking ATC’s excellence to a new level by providing a customer centric marketing and content offering to delight existing and reach new audiences. Come join us.


Auckland Theatre Company encourages applications from Māori and Pasifika people, people with a disability, mature age workers, people from diverse cultural backgrounds and lesbian, gay, bisexual, transgender, intersex and queer (LGBTI+) people.

Written by

Auckland Theatre Company

8 Sep 2022