Find your Match - A guide to sponsorship for dance is a Dance Aotearoa New Zealand resource. Sponsorship is partnership. Find your Match - A guide to sponsorship for dance is a Dance Aotearoa New Zealand resource. Sponsorship is partnership. In dance it usually involves an organisation providing funds, resources or services in return for promotion and association with a project or event and its creators. It’s a powerful marketing tool that connects a company with its customers (building or enhancing that relationship) in a unique way. A key point to remember is that for sponsors it’s an investment and they are looking for a return on it. It’s important to approach sponsorship professionally, be well prepared and see it through to the end. A good arrangement, carefully negotiated and carried out, will benefit both you and your sponsor. See the attached report for more. You can find more dance resources on the DANZ website.