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Pricing Dance - Pricing and developing audiences

03 Oct 2008
This DANZ resource brings together up to date information on pricing dance performances and developing audiences.

This DANZ resource brings together up to date information on pricing dance performances and developing audiences.

This DANZ resource brings together up to date information on pricing dance performances and developing audiences. There are essentially three pricing strategies:

 

  • Skim pricing, sets prices high to skim a segment of the market
  • Penetration pricing, sets prices low to attract a larger market
  • Neutral pricing, removes price from the equation

Although neutral pricing is often adopted by default, it is a combination of all these strategies that works best for most organisations.

The online reference sources for this information are listed at the end of the PDF.


You can find more dance resources on the http://www.danz.org.nz