Italian filmmaker Pier Giorgio Provenzano is this month's Creative Momentum featured creative.

Talking via Skype, Provenzano reveals his surprising discovery about virtual filmmaking, the role of film in changing social attitudes and the importance of collaboration in the creative process.

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Small-town boy Pier Giorgio Provenzano grew up in Pistoia, Italy. At University he realised mathematics wasn't his thing. Then he met multimedia artist Douglas Gayeton and his life changed forever.

He traveled with Gayeton to San Francisco and began a diverse career making music videos for Napster, a documentary for HBO and several animations for companies such as Warner Bros and Toyota.

In 2006 his work with Gayeton led him to make the first documentary shot in a virtual world. "Molotov Alva and His Search for the Creator: A Second Life Odyssey" became a 10 episode series and was screened on TV, video on demand, the internet and iTunes.

Provenzano left the world of avatars and returned to Italy to begin the very real experience of working with disabled people at AIAS Pistoia, a branch of a national rehabilitation centre. There he has supported the people he works with to realise their creativity through films and other multimedia projects films.

In this interview he talks about how, in his current role, he has been inspired by a freedom of expression unseen in the mainstream world.

Creative Momentum aims to increase awareness and appreciation of creative diversity. Each month they feature a new creative.
See the full interview here »