The Marketing Association's Data Advisory Network (DAN) have designed the 6 Guiding Principles for Direct Marketing Data to provide data managers with guidelines to ensure personal information used for marketing purposes is collected, managed and maintained in accordance with best practice standards.
The Marketing Association's Data Advisory Network (DAN) have designed the 6 Guiding Principles for Direct Marketing Data to provide data managers with guidelines to ensure personal information used for marketing purposes is collected, managed and maintained in accordance with best practice standards.
View the Best Practice Guidelines here.