Developing an audience
With some creative thinking and a bit of a plan you can start to build a loyal base of supporters, develop an audience and find people to buy.
Build a database of supporters
Building a database of supporters, who you can commence and maintain a dialogue with, is the best way to build a customer base or audience.
Your target audience
This exercise gives us the opportunity to bring our audience to life in a way that makes us really think about how we might realistically connect with, reach and persuade them.
Full House: Turning Data into Audiences
Ticketing and marketing manual to assist arts and entertainment organisations to maximise the data they collect on customer transactions and behaviours.
Unsolicited Messages Act
Unsolicited Electronic Messages Act – a guide for business.
Privacy principles
A thumbnail sketch of the privacy principles from the Office of the Privacy Commissioner
Data and direct marketing guidelines
Guiding Principles for Direct Marketing Data to ensure personal information used for marketing purposes is collected, managed and maintained in accordance with best practice.