Full House: Turning Data into Audiences
03 Jun 2011
Ticketing and marketing manual to assist arts and entertainment organisations to maximise the data they collect on customer transactions and behaviours.
Written by
The Audience Connection
This ticketing and marketing manual written by Roger Tomlinson and Tim Roberts, with contributing author Vicki Allpress Hill, assists arts and entertainment organisations to maximise the data they collect on customer transactions and behaviours.
This ticketing and marketing manual written by Roger Tomlinson and Tim Roberts, with contributing author Vicki Allpress Hill, assists arts and entertainment organisations to maximise the data they collect on customer transactions and behaviours.
FULL HOUSE was commissioned by Creative New Zealand in partnership with the Australia Council for the Arts. Download three sample chapters (pdf 960kb).